4 Effective Segments That Every Ecommerce Brand Should Implement
Every DTC eCommerce brand knows they should segment their email list, and send highly-targeted and relevant emails, but they never do. A recent study from Mailchimp found segmented email campaigns have a 14.31% higher open rate and a 100.95% higher click-rate than non-segmented email campaigns. It’s a no brainer really. Here are 4 simple yet …
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