After working with countless eCommerce brands, the biggest issue I found when it came to auditing their abandoned flows was the lack of a site abandonment flow. The Site Abandonment flow is triggered when someone subscribes to your list and is active on your website, but doesn’t view a product, doesn’t add to cart, doesn’t …
How To Create An Effective Site Abandonment Email Read More »
Abandoned Checkout Vs Add To Cart Abandonment Series A common mistake I see eCommerce brand owners make is only having one abandoned flow to recover lost customers. These brands usually have an abandoned checkout flow, which is triggered when a customer begins the checkout process but does not complete their purchase. However, where these brands …
How Ecommerce Brand Owners Can Double Their Lost Sales Overnight Read More »
Introduction Imagine every time a customer stopped making purchases with your brand, you stopped contacting them altogether. This is a huge mistake a lot of eCommerce brands make. On average, it is five times more expensive to acquire a new customer than it is to retain existing customers. Hence, you need to ensure that you …
How To Create An Effective Customer Winback Series Read More »
The Welcome Series is arguably the most important series of emails your brand will send out. These are the first batch of emails your new subscribers receive when they opt in to your email list, and therefore, you need to ensure you have a well thought out strategy in place that covers all areas of …
