Imagine this. You and your team just spent hours crafting the most amazing email. From the compelling copy to the eye-catching design elements, this email ticks

Every DTC eCommerce brand knows they should segment their email list, and send highly-targeted and relevant emails, but they never do. A recent study from Mailchimp

After working with countless eCommerce brands, the biggest issue I found when it came to auditing their abandoned flows was the lack of a site abandonment

Abandoned Checkout Vs Add To Cart Abandonment Series A common mistake I see eCommerce brand owners make is only having one abandoned flow to recover lost

Introduction Imagine every time a customer stopped making purchases with your brand, you stopped contacting them altogether. This is a huge mistake a lot of eCommerce

Introduction If you’re an ecommerce brand that sends email campaigns to your subscribers then this blog is for you.  Whether you just sent a campaign that